The brand used one of the key features of the latest Samsung Galaxy S10+, fast portable charging, to promote the launch. Ten digital bus shelter panels were fitted with wireless charging devices, integrating mobile technology with connectivity to provide an added convenience in a busy urban setting.
These panels were placed in central areas frequented by affluent shoppers, working professionals and tourists such as Orchard Road, the commercial heart of Singapore and popular entertainment spot, home to over 25 major shopping centres.
The panels enabled passers-by to charge their phone by holding it against the panel whilst waiting for the bus. The digital panel would light up and play the same sound as the Galaxy S10+ when charging.
Only 1 minute was needed to charge 1% of battery, proving how the technology can make life easier even in the busiest circumstances. The charging service could be used by anyone (not only Samsung owners) as long as the phone was Qi wireless charging compatible.