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To share Carlsberg’s core branding message on the Danish philosophy of life, which focuses on living an enjoyable and balanced lifestyle, JCDecaux Portugal installed two bicycles in front of the billboards, moving around between each one.
Passers-by were astonished by the eye-catching city scene on the background and the customised moving bicycles circling in between the billboards.
Passers-by were actively taking photos and videos of this campaign, and shared them on social media, it successfully communicated the re-branding message of Carlsberg, and most importantly, it sparkled up a creative atmosphere in the city and lightened up the daily commute of passers-by.