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Netflix special build food cube at JFK, JCDecaux NA, 2018-11

Concept

Netflix collaborated with JCDecaux North America to promote its 'The Final Table' culinary competition series by creating a mini-meals food dispenser cube in Terminal 4 at JFK International Airport in New York City, one of the top international terminals in the U.S. during Thanksgiving week.
Netflix special build food cube at JFK, JCDecaux NA, 2018-11

Travellers discovered their interests in the culinary cube by selecting prepared cuisine from around the world including dishes from Mexico, Spain, U.K., Brazil, India, the U.S., Italy, France and Japan - regions that will be featured on the show.

Netflix special build food cube at JFK, JCDecaux NA, 2018-11

A customised, interactive screen allowed travellers to select which country they wished to 'travel to' on their food journey.

Netflix special build food cube at JFK, JCDecaux NA, 2018-11

The display would then give information about the region and local cuisine, providing a teaser of the show and the chef featured on that specific episode while travellers enjoyed their snacks.

Impact

Netflix special build food cube at JFK, JCDecaux NA, 2018-11

The activation promoted "the togetherness food can bring to us all" in one of the top international terminals in the U.S.!

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