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Concept

B-monster, the boxing club styled as a night club launched in Shanghai with a full domination and boxing execution. 

The execution included full vinyl wrapping, bright neon lighting and a specially build punch bag with a pressure sensor measuring how hard people punched and rewarded the strongest participants with boxing gloves for their next gym sesh.

Impact

The bright neon lighting and domination interrupted people’s routines. The metro placement was a perfect choice for inspiring commuters on their way to and from the office to go and have a fun work out.
B-monster boxing gym opens a taster ring in Shanghai Metro, JCDecaux Creative Solutions China, Apr 2018
B-monster boxing gym opens a taster ring in Shanghai Metro, JCDecaux Creative Solutions China, Apr 2018
B-monster boxing gym opens a taster ring in Shanghai Metro, JCDecaux Creative Solutions China, Apr 2018

The gamification aspect of the campaign raised engagement by appealing to people’s curiosity and competitive side. The free gloves were an extra incentive to try the gym!

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