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JCDecaux customised the bus shelter with facial recognition, scent diffusers, interactive touch screens, full wrapping and QR codes. In addition, the band Shine joined everyone for the unveiling of the flagship site.
People were challenged to give their widest, brightest smiles and loudly say “Natural”. The best smiles were rewarded with Lemon Points.
The interactive gamification elements encouraged participation from the crowd , which further drew people in.
The special appearance by the pop duo Shine and the social media integration ensured coverage on social media, boosting awareness and foot traffic to the bus shelters.