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Colgate facial recognition bus shelter rewards smiles, JCDecaux Hong Kong, Mar 2018

Concept

Colgate’s new Naturals Pure Fresh toothpaste launches in Hong Kong with a smile recognition campaign.
Colgate facial recognition bus shelter rewards smiles, JCDecaux Hong Kong, Mar 2018

JCDecaux customised the bus shelter with facial recognition, scent diffusers, interactive touch screens, full wrapping and QR codes. In addition, the band Shine joined everyone for the unveiling of the flagship site.

Colgate facial recognition bus shelter rewards smiles, JCDecaux Hong Kong, Mar 2018

People were challenged to give their widest, brightest smiles and loudly say “Natural”. The best smiles were rewarded with Lemon Points.

Impact

Colgate facial recognition bus shelter rewards smiles, JCDecaux Hong Kong, Mar 2018

The interactive gamification elements encouraged participation from the crowd , which further drew people in.

Colgate facial recognition bus shelter rewards smiles, JCDecaux Hong Kong, Mar 2018

The special appearance by the pop duo Shine and the social media integration ensured coverage on social media, boosting awareness and foot traffic to the bus shelters.

Colgate facial recognition bus shelter rewards smiles, JCDecaux Hong Kong, Mar 2018

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