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Clarins digital interactive totem at JCDecaux HKIA, 2018-07

Concept

Clarins celebrated woman’s beauty in Hong Kong International Airport with an interactive campaign to promote its skincare product.
Clarins digital interactive totem at JCDecaux HKIA, 2018-07

To promote the brand, JCDecaux customized the totem by showcasing the products in an eye-catching display in the centre of the duty-free area.

 
Clarins digital interactive totem at JCDecaux HKIA, 2018-07

Designed with a digital touch screen on the side, the campaign encouraged customers to interact with the brand so that they could discover its products to access a visual gallery and view products information.

 
Clarins digital interactive totem at JCDecaux HKIA, 2018-07
Clarins digital interactive totem at JCDecaux HKIA, 2018-07
By taking a selfie, passengers could receive their photos by entering their email and sharing with friends. Passengers who either their email addresses or scanned a QR code on mobiles, were able to obtain a coupon which be used at Clarins duty-free shop to receive product samples.
 

Impact

Clarins digital interactive totem at JCDecaux HKIA, 2018-07

The interactive concept of the campaign was a great example of a brand building its awareness and exposure by effectively inviting customers to participate and form knowledge about their products.

Clarins digital interactive totem at JCDecaux HKIA, 2018-07

The campaign not only created a fun experience for audiences who participated in this promotional activity, but most importantly, it also boosted foot traffic in duty-free.