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In this brand-building campaign, Freixenet fully customised a column, turning it into a snow globe-like music box.
Passers-by were mesmerised by the scene straight from The Nutcracker of dancing ballerinas and fireworks display inside this customised Christmas column.
Passers-by were taking photos and crossing the street to get a better look at the display. The simple yet clever structure combining light and mirrors created a stunning display, delighting all the passers-by during the festive time.