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Survivor billboard, JCDecaux South Africa Nov 2017

Concept

MNET turned to OOH in this stand-out awareness campaign promoting Survivor. The billboard campaign integrated the show into its marketing, bringing the show directly to the streets of Johannesburg.
Survivor billboard, JCDecaux South Africa Nov 2017

Eight contestants were tested on how much they wanted to be part of the show in a preliminary test of endurance. The event was streamed live on Facebook.

Survivor billboard, JCDecaux South Africa Nov 2017

For three days twice a day, contestants were tested in mental and physical challenges. At the end of each day, two were voted off by their fellow contestants and on the third day, all those who were voted off, came back for a final vote.

Impact

Survivor billboard, JCDecaux South Africa Nov 2017

The original idea grabbed attention of passers-by prompting people to share the event through word of mouth and on social media.

 

Facebook live stream delivers

26.3k

Views

Survivor billboard, JCDecaux South Africa Nov 2017

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