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Perrier Wild domination campaign with motion sensors and custom lighting, JCDecaux China Oct 2017

Concept

Perrier dominated a metro station in Shanghai to launch their limited-edition bottles designed in collaboration with the artist Juan Travieso.
Perrier Wild domination campaign with motion sensors and custom lighting, JCDecaux China Oct 2017

To match the wild design of the bottles, JCDecaux China transformed the main concourse of the South Huangpi Rd Station into a wild jungle, complete with trees and sounds of wildlife.

Perrier Wild domination campaign with motion sensors and custom lighting, JCDecaux China Oct 2017

As commuters crossed the lines on the floor, motion sensors made the forest come to life; green LED lights gradually illuminated the trees and sounds of lions roaring came from all around.

Perrier Wild domination campaign with motion sensors and custom lighting, JCDecaux China Oct 2017

The showcase was part of a larger station domination execution, featuring showcases and wrapping around the entire metro station.

Impact

Perrier Wild domination campaign with motion sensors and custom lighting, JCDecaux China Oct 2017

The eye-catching execution was unmissable, sparking the imagination of commuters and briefly transporting them to a magical kingdom, away from the hustle and bustle of the city. Many were keen to take photos and videos and share them on social media.

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