April 22, 2024
JCDecaux wins the 10 year tender for the Sao Paulo Metro advertising concession
- Paris
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that it has been declared successful bidder following the tender for the exclusive 10 year advertising concession for the three main lines of the Sao Paulo metro.
The blue (line 1), green (line 2) and red (line 3) lines of the Sao Paulo metro, which carries around 4.4 million passengers per day across six lines, cover 52 of the network’s 61 stations.
After 15 years of working with multiple concession holders, the Sao Paulo metro decided to award the traditional and digital advertising operation to a single provider, which will be responsible for installing, operating, maintaining and managing a media offer that meets the leading international standards in the metro’s stations, tunnels and carriages.
The signing of the contract remains subject to the usual terms of the Brazilian public sector tender process. It is planned to be completed in Q3 2017.
The blue (line 1), green (line 2) and red (line 3) lines of the Sao Paulo metro, which carries around 4.4 million passengers per day across six lines, cover 52 of the network’s 61 stations.
After 15 years of working with multiple concession holders, the Sao Paulo metro decided to award the traditional and digital advertising operation to a single provider, which will be responsible for installing, operating, maintaining and managing a media offer that meets the leading international standards in the metro’s stations, tunnels and carriages.
The signing of the contract remains subject to the usual terms of the Brazilian public sector tender process. It is planned to be completed in Q3 2017.
Key figures
- 2016 revenue: €3,393m
- JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is part of the FTSE4Good and Dow Jones Sustainability Europe indexes
- N°1 worldwide in street furniture (559,070 advertising panels)
- N°1 worldwide in transport advertising with more than 220 airports and 260 contracts in metros, buses, trains and tramways (354,680 advertising panels)
- N°1 in Europe for billboards (169,860 advertising panels)
- N°1 in outdoor advertising in Europe (721,130 advertising panels)
- N°1 in outdoor advertising in Asia-Pacific (219,310 advertising panels)
- N°1 in outdoor advertising in Latin America (70,680 advertising panels)
- N°1 in outdoor advertising in Africa (29,820 advertising panels)
- N°1 in outdoor advertising in the Middle-East (16,230 advertising panels)
- N°1 worldwide for self-service bike rental scheme: pioneer in eco-friendly mobility
- 1,117,890 advertising panels in more than 75 countries
- Present in 4,280 cities with more than 10,000 inhabitants
- Daily audience: more than 410 million people
- 13,030 employees
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