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To entertain passengers while they were waiting for their holiday flights, Atom Tickets screened one of the most traditional holiday movies – Home Alone.
Meanwhile, brand ambassadors handed out cinema snacks and coupons that users could redeem in the app.
Atom Tickets timed the campaign strategically to capitalise on the cyclical holiday spike in airport travel during Thanksgiving.
The campaign harnessed the positive associations that people have between holidays and movies like Home Alone. The experience put people in a good mood and unsurprisingly generated impressive social media and news coverage.