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Atom Tickets pop-up cinema at JFK Airport, JCDecaux USA Nov 2017

Concept

The cinema ticketing app Atom Tickets promoted its launch with a pop-up cinema at JFK Airport during Thanksgiving.
Atom Tickets pop-up cinema at JFK Airport, JCDecaux USA Nov 2017

To entertain passengers while they were waiting for their holiday flights, Atom Tickets screened one of the most traditional holiday movies – Home Alone.

Atom Tickets pop-up cinema at JFK Airport, JCDecaux USA Nov 2017

Meanwhile, brand ambassadors handed out cinema snacks and coupons that users could redeem in the app.

Atom Tickets pop-up cinema at JFK Airport, JCDecaux USA Nov 2017

Impact

Atom Tickets timed the campaign strategically to capitalise on the cyclical holiday spike in airport travel during Thanksgiving.

Atom Tickets pop-up cinema at JFK Airport, JCDecaux USA Nov 2017

The campaign harnessed the positive associations that people have between holidays and movies like Home Alone. The experience put people in a good mood and unsurprisingly generated impressive social media and news coverage.

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