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When nature inspires tomorrow's urban techs

Without knowing, you are surrounded by technologies inspired by nature. Biomimicry is bringing on a new industrial revolution, introducing “an era based not on what we can...

May 12th, 2017

Don't worry, be happy (in your city)

Being happy is one of everyone’s main life goals. Buf if the pursuit of happiness is an individual quest, more and more experts highlight the importance of happy places and...

April 28th, 2017

Work is changing, and it changes cities too

Once upon a time, people had a lifetime job with one single employer. The majority of jobs were full-time ones in structured companies, and manufacturing jobs were a...

March 20th, 2017
Outdoor is in

Are you curious enough to discover what’s inside this mysterious box?

When you discover something you don’t know, do you avoid it or do you face it? The customers of the French mall...

May 12th, 2017
Outdoor is in

Nikon creates a food truck that also tests your eyes

Did you know that Nikon not only make great camera, but also glass that equips eyewear? No? Nor did we. The lenses...

May 12th, 2017
Outdoor is in

The bench that literally brings people closer together

It’s easy to feel lonely in big cities, even in the middle of the crowd. How to get new friends when you are new...

May 18th, 2017
Outdoor is in

Sodimac hijacks the Panamerican highway with VR

Sodimac Homecenter, Peru’s chain of home improvement stores in partnership with McCann Lima created the biggest...

April 19th, 2017
Outdoor is in

Samsung chitchats with commuters at a bus stop with The Smart Billboard

Samsung launched in Tel-Aviv, Israel, an original advertising campaign for its new Samsung Gear S3 smart watch, in...

April 19th, 2017
Outdoor is in

An Indian startup turns air pollution into ink

While it will take a long time to get rid of our polluting cars and industries, an Indian start-up decided to turn...

April 21st, 2017
Outdoor is in

Record your “boomerang” to win a snack at the bus stop

If you are active on Instagram, you may know “Boomerang”, an option that enables you to create loop videos. Yupi...

April 12th, 2017
Outdoor is in

Smokers can check their lungs with this interactive billboard

Another step in prevention campaigns against tobacco use. The initiative comes from communication agency Abbott...

April 12th, 2017
Outdoor is in

Jetblue warms up New York commuters at Jamaica Station

No one likes commuting on harsh winter days. Perfectly aware of that, the airline company Jetblue set up a little...

February 17th, 2017
Outdoor is in

Google Home turns bus shelters into a Smart Home

Google just launched Google Home, a voice-activated speaker powered by the Google assistant that manages your...

March 16th, 2017
Outdoor is in

Smart Benches in London boost donations for World Cancer Day

World Cancer Day was held on the 4th February. To raise awareness about this important health issue and boost...

March 17th, 2017
Outdoor is in

Mazda billboard counts how often its car turns heads – literally

How to be sure that your OOH campaign was a success? Mazda answers the question with a simple solution (with...

March 15th, 2017