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Swimming is back in town (it’s still summer!)

Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous “Jet d’Eau” (water-jet) in Geneva. The activity of...

August 21st, 2017

How cities deal with the climate change risks

According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals, communities, institutions, businesses and systems within a...

July 10th, 2017

When nature inspires tomorrow's urban techs

Without knowing, you are surrounded by technologies inspired by nature. Biomimicry is bringing on a new industrial revolution, introducing “an era based not on what we can...

May 12th, 2017
Outdoor is in

Solve a giant puzzle with Professor Layton at Waterloo Station

To promote the launch on mobile of “Layton’s Mystery Journey: Katrielle and the Millionaires’ Conspiracy”, the...

September 7th, 2017
Outdoor is in

Fun messages for a fun Fanta drink!

Fanta decided to celebrate the launch of its new product, Fanta Jelly Fizz, with passers-by. The company, in...

August 21st, 2017
Outdoor is in

Toxic sandwiches to raise awareness of food allergies

What would happen if you were allergic to peanuts or dairy products? Your daily life would be much more...

September 11th, 2017
Outdoor is in

Taipei’s Subway is turned into different sports venues for the Universiade

This summer is definitely athletic! In parallel to the announcement of the future Olympics hosts, Tapei is...

August 31st, 2017
Outdoor is in

Slovenian billboards bring you into the sea world

A new successful AR campaign for telecom provider A1, the second largest Slovenian mobile operator, was carried...

June 27th, 2017
Outdoor is in

Clever billboards clean air pollution in London

Yes, advertising campaigns can also clean the atmosphere. This is the last challenge accepted by The Body Shop,...

June 27th, 2017
Outdoor is in

Have a drink, enjoy your free trip with Lucozade

What if your bottle of soda allowed you to travel in the underground? Lucozade tried this experiment on the London...

July 6th, 2017
Outdoor is in

An interactive shoe-shaped running track in the middle of Manila

Nike created an impressive activation in Manila as part of their advertising campaign, turning a public space into...

June 27th, 2017
Outdoor is in

CIN Paints invites you to paint their billboard

Instead of displaying a classic billboard campaign, the paint company CIN decided to create a collaborative...

May 12th, 2017
Outdoor is in

Are you curious enough to discover what’s inside this mysterious box?

When you discover something you don’t know, do you avoid it or do you face it? The customers of the French mall...

May 12th, 2017
Outdoor is in

Nikon creates a food truck that also tests your eyes

Did you know that Nikon not only make great camera, but also glass that equips eyewear? No? Nor did we. The lenses...

May 12th, 2017
Outdoor is in

The bench that literally brings people closer together

It’s easy to feel lonely in big cities, even in the middle of the crowd. How to get new friends when you are new...

May 18th, 2017