An invitation to dance | La Trobe University

New research from La Trobe University revealed that physical exercise alleviates the symptoms of Parkinson’s disease. To educate the public about these findings, La Trobe University launched a motion-activation DOOH campaign. The creative showed an elderly woman called Anne, with a CTA inviting passers-by to join her in some a dancing.
As people started dancing in front of the screen, Anne would start dancing with them. At the end, Anne would thank the participant and the panel displayed some information about the disease and the new findings.
 
It was a refreshing and interactive campaign with a positive and hopeful message and had plenty of people dancing along.
 
Advertiser: La Trobe University
Location: Australia, Melbourne
Duration: September 2015
Format: Roadside
Creative Solution: Motion sensor
 
JCDecaux Australia