2015: the inspiring prospects of Smart Cities
What a long way we have come since 1964, from our very first bus shelter advertising concept to the advent of "Smart Cities" in 2014 that are taking shape right before our eyes. As the future of our urban environment blends with the present, JCDecaux is already contributing to the design of more sustainable cities.
Connectivity, real-time information, data processing, the digitisation of spaces, digital dialogue... smart cities are gaining ground, spurred on by increasingly connected citizens. New services for public spaces offer a digital dimension to urban environments that creates a seamless mobility that is accessible to all. Street furniture is destined to become progressively more intelligent and connected, not simply because the technology exists, but because the prospect of innovative services is every bit as captivating as it is expected by cities, citizens and consumers.
Local authorities today are fully aware that to be attractive and competitive they must successfully develop this digital dimension. Achieving this, and ensuring the effective implementation of new services, will mean combining two clear criteria: reality and prerequisite.
Reality: the flawless circulation of digital information for mobile users has become fundamental to the day-to-day lives of each and every one of us, whether we use it for transport or directions, for our leisure activities or for unlimited access to our social networks and their content.
Prerequisite second: rapid and permanent access to information is only viable if it is backed by a high-quality infrastructure that is capable of supporting the exponential development of digital traffic.
At JCDecaux, we believe that our furniture and its urban networks will be an essential aspect in deploying this infrastructure, enabling quality of connectivity and access to meaningful data for everyone.
The agreements signed in 2014 with Alcatel-Lucent, Huawei and Vodafone, the deployment of 4G small cells in our bus shelters in Amsterdam, and the installation of a free wifi network in Düsseldorf are the first steps in the urban revolution in which JCDecaux fully intends to play a leading role.
The road ahead will bring numerous challenges as we watch our environment transform to accommodate the constant increase in connected and target audiences. As we have done for over 50 years, supported by our corporate culture and our capacity to adapt and innovate, we will go wherever there is a legitimate need.
Transform cities to change lives! In 2015, the JCDecaux teams, with their talent, determination and imagination, are ready to explore every possible avenue whilst continuing to build on the fundamentals which have formed the cornerstones of our Group for more than 50 years.