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50 years of history

50 years of passion and innovation
  On the occasion of its 50th Anniversary, JCDecaux will trace 50 years of history, passion and innovation in a series of articles addressing the key stages of the Group, which was created in 1964 by Jean-Claude Decaux and became No.1 worldwide in Outdoor advertising.
 

From one man - Jean-Claude Decaux - to 12,000 employees

Employees in Lyon

Employees in Lyon

 

In 1964, when Jean-Claude Decaux established his company and secured the first order for advertising bus shelters from the mayor of Lyon, Louis Pradel, he and his brother Jean-Pierre were the company's only employees.

From their offices in Boulogne, Jean-Claude and Jean-Pierre Decaux travelled all over France to promote the concept of advertising bus shelters to local authorities and to bring advertisers on board.

In 1968, when the company had already begun its international expansion with contracts signed in Belgium, only 23 people worked for JCDecaux. Multi-tasking was the main skill required of the first staff members, who were recruited to develop the Group's sales potential and to manufacture, transport, install and maintain its street furniture and display advertisements.

Growth increased in the 1970s, with ever more contracts signed across an area spanning from Belgium to Portugal. Albert Pouseiro, Manager of the Assembly Department until 2009, said, "When I came back after a 3-month assignment that took me to France, Belgium and Holland, I didn't recognise many people at our headquarters in Sainte Apolline. Someone even asked me if I'd just started, when I was, in fact, one of the first to join the company!"

 
La Défense - 1972

La Défense - 1972

From the 1980s, JCDecaux's headcount grew as more contracts were signed and the company expanded to new countries. Besides Jean-Charles, Jean-François and Jean-Sébastien Decaux, who travelled overseas to develop the family business around the world, the Group's expansion relied mainly on French staff expatriated to regions offering strong growth potential on the outdoor advertising market.

Once the first contracts are signed in a new country, the Group prefers to recruit local people. Based on Jean-Claude Decaux's "self-made man" philosophy, it encourages its staff to progress: "As I hadn't been to university before joining AFA JCDecaux, the company paid for me to take a 6-month management training course. If you feel ready to take on new responsibilities, to change direction and if you have the skills required, JCDecaux will not hesitate to give you the opportunity to do so, regardless of your formal qualifications" explained Mahmut Dogan, Team Leader in the Technical Department of the Group's Danish subsidiary.

Employees in Hong Kong - 2011

Employees in Hong Kong - 2011

  Today, fifty years after it was created, JCDecaux has over 12,000 employees in 61 countries and 5 continents.
The Group offers its employees a long-term career path, where internal, geographic and functional mobility provides staff with many opportunities, as confirmed by the average seniority, which is 13 years.
 



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