Since the Group's creation in 1964, the philosophy of its founder Jean-Claude Decaux has remained intact: to provide local authorities with street furniture financed through advertising. Fifty years on, this concept has endured and has been exported to more than 60 countries, with the development of a wide range of street furniture, notably digital formats, targeting brand names and local authorities.
Today, the Group operates more than 42,000 digital screens in 24 countries. These can be found at stations such as London Waterloo, Singapore, Los Angeles and Dubai airports, and shopping malls such as the Beaugrenelle in Paris. Street furniture is also being digitalised, as illustrated by the advertising clocks in São Paulo, large format screens in Chicago and large format billboards like the Old Street EC1 in London.
While remaining true to its founding values of design, quality and innovation, following the success of the digitalisation of its street furniture, JCDecaux is now taking up the Smart City challenge. Convinced that the advent of mobility-driven connected urban services will undoubtedly change the way in which such services are used, the Group is pursuing its research and development strategy with a view to playing a decisive role in the Smart City world.
With the installation of free Wifi in Dusseldorf in Germany, touch-screens connected with the e-villages of Annecy and Aix-en-Provence in France, 4G relay masts in the bus shelters of Amsterdam in the Netherlands and new traveller shelters in Paris, JCDecaux is already a market leader in connected outdoor communication, one of the main global media growth drivers for the years ahead. JCDecaux’s goal is to be as close as possible to connected, targeted audiences, which are increasing predominant, by maintaining a presence in all environments that are relevant for JCDecaux.