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Street furniture generated 44,5% of 2013 revenues. In fifty years, JCDecaux has proved that street furniture is capable of offering simultaneously, advertising effectiveness, aesthetic qualities and public service. Invented in 1964, the concept of street furniture was perceived to combine both public service and advertising, JCDecaux is now the leading player in this market with a total of 480,400 advertising panels in 55 countries.

JCDecaux has constantly sought to improve and to diversify its products: automatic outdoor toilets, multi-service columns (known as ‘Morris columns’), newspaper kiosks, citylight panels (street furniture displaying information), free-standing panels, combined public rubbish bins and recycling systems, public benches, streetlights, recycling bins for glass or batteries, etc.

The competitive advantage of the street furniture concept developed by JCDecaux resides chiefly in technological innovation, in the quality of design and maintenance. JCDecaux has made maintenance an absolute priority. As of 31st December 2013, 54.5% of our Street Furniture employees were responsible for the installation, the cleaning and maintenance of our street furniture and for poster management.

As of 31st December 2012, the geographic coverage of our Street Furniture business was as follows:

Country Number of advertising faces
Europe (1) 231,992
France 105,774
Asia-Pacific (2) 34,726
United Kingdom 26,393
North America (3) 13,780
Rest of World (4) 22,078
TOTAL 434,743

(1) Includes Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Germany, Iceland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Portugal, Republic of Ireland, Slovakia, Slovenia, Spain, Sweden and Turkey. Among these countries, the majority of advertising faces are located in Austria, Belgium, Finland, Germany, the Netherlands, Portugal, Spain, and Sweden.
(2) Includes Australia, China (including Hong Kong and Macau), Japan, India, Singapore, South Korea, and Thailand.
(3) Includes Canada and the United States. The majority of faces are in the United States.
(4) Includes Algeria, Argentina, Brazil, Cameroon, Chile, Israel, Kazakhstan, Qatar, Russia, Uruguay, Ukraine and Uzbekistan.
source: Annual Report

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