Street furniture generated 44,7% of 2012 revenues. For the past fifty years, JCDecaux has proved that street furniture is capable of offering simultaneously, advertising effectiveness, aesthetic qualities and public service. Invented in 1964, the concept of street furniture was perceived to combine both public service and advertising, JCDecaux is now the leading player in this market with a total of 434,700 advertising panels in 48 countries.

JCDecaux has constantly sought to improve and to diversify its products: automatic outdoor toilets, multi-service columns (known as ‘Morris columns’), newspaper kiosks, citylight panels (street furniture displaying information), free-standing panels, combined public rubbish bins and recycling systems, public benches, streetlights, recycling bins for glass or batteries, etc.

The competitive advantage of the street furniture concept developed by JCDecaux resides chiefly in technological innovation, in the quality of design and maintenance. JCDecaux has made maintenance an absolute priority: more than 3,500 employees are responsible for keeping the Group’s street furniture in pristine condition.

As of 31st December 2011, the geographic coverage of our Street Furniture business was as follows:

(1) Includes Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Germany, Iceland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Portugal, Republic of Ireland, Slovakia, Slovenia, Spain, Sweden and Turkey. Among these countries, the majority of advertising faces are located in Austria, Germany, the Netherlands, Belgium, Spain, Sweden, Portugal and Finland.
(2) Includes Australia, Japan, South Korea, Singapore, Thailand, China (including Hong Kong and Macau), and India.
(3) Includes Canada and the United States. The majority of faces are in the United States.
(4) Includes Algeria, Argentina, Brazil, Cameroon, Chile, Israel, Kazakhstan, Qatar, Russia, Uruguay, Ukraine and Uzbekistan.
source: Annual Report