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Billboard advertising accounted for 17,6% of 2013 revenues. It is the largest segment of the outdoor advertising market.

JCDecaux considerably diversified its activity into billboard advertising in 1999 with the acquisition of Avenir, the outdoor advertising division of Havas. JCDecaux is the European leader in billboards with 191,000 advertising panels.

By basing its action on the qualitative aspect of the display media, JCDecaux has revolutionized this market with flagship products such as new-generation scrolling panels known in France as ‘Vitrines’. More attractive, and less numerous, than traditional billboard systems, they produce a greater impact when placed on strategic sites, back-illumination and designed to blend harmoniously into the surrounding environment.

As of 31st December 2013, the geographic distribution of our billboards was as follows:

Country Number of advertising faces
Europe (1) 114,876
France 43,247
Asia-Pacific (2) 301
United Kingdom (3) 32,917
North America (4) 355
Rest of the world (5) 30,699
TOTAL 222,395
   

(1) Includes Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Germany, Italy, Latvia, Lithuania, the Netherlands, Norway, Poland, Portugal, Republic of Ireland, Slovenia, Slovakia, Spain, Sweden and Turkey.
(2) Includes China, Singapore and Thailand.
(3) Includes Telephone Kiosk panels.
(4) USA.
(5) Includes Kazakhstan, Qatar, Russia, Ukraine and Uzbekistan.
source: Annual Report



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