Billboard advertising accounted for 16,7% of 2012 revenues. It is the largest segment of the outdoor advertising market.

JCDecaux considerably diversified its activity into billboard advertising in 1999 with the acquisition of Avenir, the outdoor advertising division of Havas. JCDecaux is the European leader in billboards with 199,600 advertising panels.

By basing its action on the qualitative aspect of the display media, JCDecaux has revolutionized this market with flagship products such as new-generation scrolling panels known in France as ‘Vitrines’. More attractive, and less numerous, than traditional billboard systems, they produce a greater impact when placed on strategic sites, back-illumination and designed to blend harmoniously into the surrounding environment.

As of 31st December 2011, the geographic distribution of our billboards was as follows:

(1) Includes Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Germany, Italy, Latvia, Lithuania, Slovenia, Netherlands, Norway, Poland, Portugal, Republic of Ireland, Slovakia, Spain, Sweden and Turkey.
(2) Includes China, Singapore and Thailand.
(3) Includes Telephone Kiosk panels.
(4) USA.
(5) Includes Qatar, Russia, Ukraine, Kazakhstan and Uzbekistan.
source: Annual Report