Billboard advertising accounted for 16,6% of 2011 revenues. It is the largest segment of the outdoor advertising market.

JCDecaux considerably diversified its activity into billboard advertising in 1999 with the acquisition of Avenir, the outdoor advertising division of Havas. JCDecaux is the European leader in billboards with 219,498 advertising panels in 33 countries.

By basing its action on the qualitative aspect of the display media, JCDecaux has revolutionized this market with flagship products such as new-generation scrolling panels known in France as ‘Vitrines’. More attractive, and less numerous, than traditional billboard systems, they produce a greater impact when placed on strategic sites, back-illumination and designed to blend harmoniously into the surrounding environment.