This unit is dedicated to creating bespoke Outdoor solutions tailored to achieving a client’s advertising objectives. From brand launches to awareness campaigns, Innovate International will take a marketing objective and develop it from concept to on-street reality.
JCDecaux Innovate International is responsible for the co-ordination of European and Global Innovate campaigns as well as co-ordinating the sharing of expertise and learning about techniques and technologies across the Group.
As innovation in Outdoor advertising continues to create excitement and add value for both clients and consumers, JCDecaux Innovate International is on hand to assist with the creation of outstanding and truly memorable campaigns...
Alexia Calogeropoulos - Innovate International Co-ordinator