Paris, February 9, 2012 – JCDecaux SA (Euronext Paris: DEC), the world’s number one outdoor advertising company, announces that following a competitive tender process it has been awarded the street furniture advertising contract by the city of Reims (187,200 inhabitants) for a 12 year period.
This contract covers the installation and maintenance of 200 MUPI® 2m2 free-standing information panels, 50 large-format (8m2) Senior® billboards, and 5 Morris columns, representing a total of 750 advertising panels.
Jean-Charles Decaux, co-CEO of JCDecaux said: “We are delighted that Reims, the 12th largest city in France and a long-term partner of JCDecaux has chosen to renew our contract. This decision underlines our commitment to quality, innovation and sustainable development and provides the capital city of Champagne-Ardennes’ region with high-quality street furniture in premium locations. This contract consolidates JCDecaux’s position as the leading Street Furniture company in France, enhancing the reach of JCDecaux’s national network and benefiting advertisers and their communication strategies.”