Paris, January 7, 2009 – JCDecaux SA (Euronext Paris: DEC), the No.1 outdoor advertising company in Europe and in the Asia-Pacific region, and No.2 worldwide in this industry, announces that it has been awarded the street furniture contract for the Urban Community of Marseille (CUM) Provence Métropole (population: 980,000). The award follows a competitive tender and will be for a 13-year period.
The advertising street furniture contract covers the installation, maintenance and upkeep of 922 bus shelters, 432 MUPIâ free-standing information panels and 96 large-format (8 m²) Seniorâ advertising panels in Marseille in addition to 124 bus shelters for 8 of the 18 municipalities belonging to the CUM urban community. The contract represents a total of 3,070 advertising panels..
Jean-Charles Decaux, Chairman of the Executive Board and co-CEO of JCDecaux, commented: “The renewal and extension of our contract by the Urban Community of Marseille is a clear recognition of our commitment to quality and innovation. More than a year after installing “Le Vélo” in Marseille, this comprehensive street furniture offering (bus shelters, MUPI information panels, Senior large-format displays) will be of huge benefit to the urban community. This contract will also strengthen JCDecaux’s leading position in outdoor advertising in the Provence-Alpes-Côte d’Azur region (the 3rd largest economic region in France) and consolidate the Group’s position as the No.1 player in outdoor advertising in the French market.”