Paris, January 15, 2008 - JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company in Europe and Asia-Pacific and the number two worldwide announced today that JCDecaux Pearl & Dean - a 100% subsidiary of JCDecaux - has signed an exclusive 5-year contract with the MTR Corporation in Hong Kong for the operation and management of outdoor advertising across the six MTR lines in the urban area and the Airport Express. The contract has been divided into two parts, one covering MTR Main Products and the other dedicated to MTR Plasma TV Networks, which will be handled by a newly-created Digital Division. Advertising revenue of HK Dollars 3,428m (308 million euros) over the 5-year contract is expected to be generated.
JCDecaux Pearl & Dean has held the MTR advertising contract since the metro system started operating in 1977. MTR advertising is widely recognised as the world’s Number 1 metro advertising medium in terms of innovation and creativity. The specified lines carry 2.5 million passengers per day, and dominate the outdoor advertising market in Hong Kong.
China has become JCDecaux’s third largest market in the world by revenue. The Company is now present in 21 cities, providing bus, airport and street furniture advertising formats. It operates metro contracts in seven cities: Shanghai, Beijing, Hong Kong, Tianjin, Nanjing, Guangzhou and Chongqing.
Ms Jeny Yeung, General Manager, Marketing and Station Commercial of the MTR Corporation, said: “We are delighted that JCDecaux will continue to be our advertising partner. This choice reflects our confidence in the company’s expertise and its ability to maintain the MTR’s position as market leader in outdoor advertising in Hong Kong, and to develop our advertising business further, especially in the field of digital media.”
Jean-Charles Decaux, co-Chief Executive of JCDecaux, said: "JCDecaux is honoured to be chosen again as the exclusive advertising operator of the MTR’s urban network and the Airport Express over the next 5 years. The MTR’s confidence in us reflects our ability to build a successful partnership with a major transport authority and to continually develop the transport advertising medium. The new contract dedicated to Plasma TV Networks will pave the way for JCDecaux Transport to better understand and develop our new digital strategy in Hong Kong."