Paris, January 10, 2008 – JCDecaux SA (Euronext Paris: DEC), the No.1 outdoor advertising company in Europe and in the Asia-Pacific region, and No.2 worldwide, announces that the Paris Port Authority (Port Autonome de Paris) has renewed its agreement with the Group’s subsidiary Avenir for the management of 200 advertising panels in Paris and the Paris suburbs for a 5 year period. The contract follows a competitive tender.
With almost 130 panels in strategic locations within Paris, the contract strengthens Avenir’s position as the leading billboard operator in the French capital.
Thanks to this contract and to the agreements signed in 2007 with other major operators such as the Paris Public Agency for Development and Construction (OPAC), ADOMA or Total, Avenir provides advertisers with an unrivalled performance in terms of quality and audience in the largest outdoor advertising market in France.
Jean-Charles Decaux, co-CEO of JCDecaux, made the following statement: “We are delighted that the Paris Port Authority has renewed this strategic contract with JCDecaux, a contract that strengthens our high-quality products in Paris. The geographic coverage of our Avenir billboard networks provides exceptional exposure for advertisers. In Paris as in the rest of France Avenir is the number one billboard operator for audience delivery and price per contact.”