Paris, November 7, 2006 – Sandrine Mettetal has been appointed Marketing & Business Development Director for JCDecaux’s Southern Zone (South Europe, Middle East, Asia, South America) Transport business, a role that covers JCDecaux Airport as well as advertising in metros, stations, trains, buses and tramways.
Reporting directly to Jean-Charles Decaux, Chairman of the Executive Board and co-CEO of JCDecaux SA, she will focus on the international development of the Transport business, with a particular emphasis on the Airport segment, and will assume responsibility for promoting Transport across the Group’s Southern Zone.
Sandrine Mettetal had been Marketing Manager and a member of the Management Committees of JCDecaux Airport and JCDecaux Artvertising since 2001. She will retain these functions and will work with Albert Asseraf, Strategy, Marketing & Research Director of JCDecaux in France.
Having obtained a degree in franchise network marketing, Sandrine Mettetal (40) began her career in 1988 as a market research officer in the Express Group before moving to BC Editions in 1992 where she was latterly the Manager of Marketing & Communications. In 1994, she joined the IP Group to assume responsibility as Marketing Manager of RCI Inflight and, in 2000, she was appointed Marketing Manager of the production agency of the Desfossés Group (Radio Classique, La Tribune, etc.), a position that allowed her to consolidate her ‘plurimedia’ expertise.