JCDecaux SA (Euronext Paris: DEC), the world leader in street furniture and the largest outdoor advertising group in Europe, announced today that Viacom Decaux LLC - a 50:50 joint venture which brings together the combined expertise of Viacom Outdoor Advertising and JCDecaux North America – has won the 20 year street furniture contract for the City of Vancouver. The contract is expected to generate some €150 million in advertising revenues.
The Viacom-Decaux proposal, with a capital expenditure budget of €17 million, will provide the City of Vancouver – the third largest city in Canada with a population of over 600,000 people – with 900 bus shelters, 235 bike lockers, 104 multiple news racks, 210 map stands and 1,400 litterbins.
Winning the contract for the key advertising market of Vancouver is JCDecaux’s first move into Canada. It confirms the quality of JCDecaux’s street furniture offer and will reinforce its leading position in the important, and relatively young, North American street furniture advertising market. In North America the company has street furniture contracts in San Francisco, Chicago and Los Angeles (the latter in partnership with Viacom).
Jean-François Decaux, Co-CEO of JCDecaux, said:
“Our unparalleled experience and commitment to the servicing and maintenance of street furniture combined with a proven track record for maximising advertising sales through our international network were the deciding factors in winning our first franchise in Canada. The contract was won against a strong and well-respected Canadian incumbent who had held the contract for 26 years and offered a higher guaranteed return to the city. We look forward to making Vancouver a showcase city of well-designed street furniture in Canada, in order to expand into other Canadian cities.”