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16/11/2016
TECOM Group and JCDecaux to develop a global benchmark for smart communities through digital advertising solutions
03/11/2016
Q3 2016 trading update
02/11/2016
JCDecaux’s self-service bicycles surpass 700,000 long-term subscribers worldwide
27/10/2016
Global Shopper Connections2 JCDecaux studies the Global Shopper journey around the world
14/10/2016
JCDecaux subsidiary Cyclocity wins Customer Service of the Year award for 2017
13/10/2016
JCDecaux renews and extends its street furniture contract with the city of Nice
29/09/2016
MCDecaux awarded 20-year Tokyo advertising bus shelter contracts by Fuji Express and Tokyu Bus Corporation
14/09/2016
JCDecaux joins the Dow Jones Sustainability Index, the benchmark index for socially-responsible companies
28/07/2016
H1 2016 Results
21/07/2016
JCDecaux OneWorld opens its sixth office in San Francisco and appoints Stéphanie Foulon as VP International Client Services West coast USA
12/07/2016
MCDecaux wins 15-year Tokyo Metropolitan Government advertising bus shelter contract
04/07/2016
MédiaKiosk, a subsidiary of JCDecaux, renews the contract for the modernisation of Paris newsstands and management of kiosk staff
29/06/2016
JCDecaux unveils some of its Smart City innovations during the first Viva Technology forum in Paris
13/06/2016
JCDecaux and Caracol Televisión become partners in Colombia
09/06/2016
JCDecaux and the Champs-Elysées Committee launch free Champs-Elysées Wi-Fi service
01/06/2016
JCDecaux has decided not to pursue the acquisition of Metrobus group
26/05/2016
JCDecaux successfully placed 7-year notes for a principal amount of €750 million
19/05/2016
Annual General Meeting of JCDecaux SA on 19 May 2016
18/05/2016
JCDecaux renews its advertising concession with Aéroports de la Côte d’Azur until 2027
12/05/2016
JCDecaux wins smart clocks contract for Montevideo in Uruguay
10/05/2016
Q1 2016 trading update
02/05/2016
JCDecaux renews and extends Hong Kong International Airport’s advertising concession
11/04/2016
JCDecaux renews and expands its advertising concession with Singapore Changi Airport until 2022
01/04/2016
JCDecaux has finalised the acquisition of the Latin America business of OUTFRONT Media Inc
24/03/2016
JCDecaux renews the "non-station" contract with SNCF Réseau for eight years
08/03/2016
JCDecaux commences digital transformation of London bus shelter network
07/03/2016
JCDecaux wins Dallas Fort Worth International Airport Advertising and Sponsorship Concession
03/03/2016
Full-Year 2015 Results
10/02/2016
JCDecaux wins the Bus Shelter advertising contract for Kensington and Chelsea
29/01/2016
JCDecaux announces two appointments within the Group Legal Department
28/01/2016
Full-Year 2015 revenue
21/01/2016
JCDecaux launches London based digital creative hub "JCDecaux Dynamic"
20/01/2016
JCDecaux and Verizon Wireless sign national contract for the roll out of small cells in JCDecaux Street Furniture
14/01/2016
JCDecaux's self-service bicycles surpass the landmark of 500 million rentals worldwide
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Press Releases

16/11/2016
TECOM Group and JCDecaux to develop a global benchmark for smart communities through digital advertising solutions

The futuristic project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park

Paris, 16 November 2016 – In line with its commitment to creating smart, vibrant and sustainable business communities, TECOM Group, a member of Dubai Holding, has partnered with JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, to pioneer state-of-the-art digital advertising solutions, at Dubai Media City, Dubai Internet City and Dubai Knowledge Park.

This community transformation project will include the installation of smart digital outdoor solutions as part of a wider initiative across TECOM Business Parks. At a signing ceremony in Dubai attended by Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux and Malek Al Malek CEO of TECOM Business Parks, TECOM Group said that it intends to reimagine its business communities, while spurring creativity through the installation of smart infrastructure which will enhance those innovative ecosystems.

Malek Sultan Al Malek, Chief Executive Officer at TECOM Business Parks, said:“Our new partnership with JCDecaux enables us to combine the strengths of the world’s leading outdoor advertising company with our own experience in building innovative business communities over the last decade. Together we will reimagine the future of three business parks that are recognised across the region as being leaders in innovation and creativity, as we work towards common goals and write a new chapter in Dubai’s development.”

The timing of the new partnership comes as TECOM Group steps up its efforts to support Dubai’s vision of transforming into one of the smartest cities in the world. The installation of JCDecaux’s leading digital advertising solutions is set to play a key role in helping redefine the future of advertising in the emirate, while also acting as a springboard for understanding how to scale up their use in other cities around the region.



The concept of advertising on street furniture such as benches, bus shelters, phone kiosks, and other public fixtures, was first pioneered by JCDecaux back in 1964, and has proven to be a means of funding public infrastructure using advertising revenue. In 2015, JCDecaux generated €3.2 billion outdoor revenues globally.

Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said:“In TECOM Group, we have a partner that embraces new ideas and innovation, thus mirroring our own core values, and we are proud to be a part of the sustainable development of the city’s innovative communities. This partnership speaks of our ability to fulfil the needs of smart cities and brands through high value-added, fully customised, products and services. It is also in line with our global strategic direction for digital outdoor, which emcompasses the 3 core elements of digital, data and distribution. An approach which facilitates the delivery of smart advertising solutions in the right place, with the right message, to the right people and at the right time.”

The advertising structures will take on a minimalist feel and will serve more than 3,000 business partners, and regional and international organisations, unlocking opportunities for brands to engage with an audience of close to 50,000 professionals at Dubai Media City, Dubai Internet City and Dubai Knowledge Park.

This is an ultra-high quality advertising platform including dynamic, fully connected, LED digital screens, as well as solar powered bus shelters that will provide information about transport, accessibility for people with physical disabilities and USB charging facilities.

Key Figures for JCDecaux
- 2015 revenue: €3,208m, H1 2016 revenue: €1,617m
- JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 index
- JCDecaux is part of the FTSE4Good and Dow Jones Sustainability Europe indexes
- N°1 worldwide in street furniture (524,580 advertising panels)
- N°1 worldwide in transport advertising with more than 230 airports and 280 contracts in metros, buses, trains and tramways (395,770 advertising panels)
- N°1 in Europe for billboards (177,760 advertising panels)
- N°1 in outdoor advertising in Europe (731,390 advertising panels)
- N°1 in outdoor advertising in Asia-Pacific (236,760 advertising panels)
- N°1 in outdoor advertising in Latin America (62,860 advertising panels)
- N°1 in outdoor advertising in Africa (32,840 advertising panels)
- N°1 in outdoor advertising in the Middle-East (16,280 advertising panels)
- N°1 worldwide for self-service bicycle hire: pioneer in eco-friendly mobility
- 1,129,410 advertising panels in more than 75 countries
- Present in 4,435 cities with more than 10,000 inhabitants
- Daily audience: more than 390 million people
- 12,850 employees

Communications Department: Agathe Albertini
+33 (0) 1 30 79 34 99 – agathe.albertini@jcdecaux.com
Investor Relations: Arnaud Courtial
+33 (0) 1 30 79 79 93 – arnaud.courtial@jcdecaux.com



:: TECOM Group and JCDecaux to develop a global benchmark for smart communities through digital advertising solutions (349 Ko)

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