Executive Vice-President Strategy, Data and New Usage
Albert Asséraf, 55, who holds a Master’s degree in Information Science and Technology, began his career in 1985 with Comecon, an outdoor advertising consultancy firm. He then moved to Carat Comecon Affichage where he was appointed Director of Research & Tools in 1990. In 1993, he became General Manager of Carat Expert Affichage.
From 2001 to 2004, he served as General Manager of Carat Expert Affichage et Médias Locaux and General Manager of Carat Local.
In 2004, he was appointed Executive Vice-President Strategy, Research & Marketing of JCDecaux France.
In January 2017, he was appointed Executive Vice-President, Strategy, Data and New Usage to define the company's strategy and vision, identify new trends and orchestrate the methods and procedures for reflection and action to develop a range of enhanced offers and services that will anchor JCDecaux durably and effectively in the smart city universe.
Albert Asséraf is a member of the Boards of Directors of CESP and IREP, as well as Chairman of the Outdoor Advertising College of CESP and, since April 2010, Associate Professor in the Marketing, Advertising and Communications Department of the CELSA school of information and communication science.
He is a member of the French Executive Committee and the French Management Committee.