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Executive Vice-President, Strategy, Research & Marketing France

Albert Asséraf, 51, who holds a Master’s degree in Information Science and Technology, began his career in 1985 with Comecon, an outdoor advertising consultancy firm. He then moved to Carat Comecon Affichage where he was appointed Director of Research & Tools in 1990. In 1993, he became General Manager of Carat Expert Affichage.

From 2001 to 2004, he served as General Manager of Carat Expert Affichage et Médias Locaux and General Manager of Carat Local. In addition to these responsibilities, he has taught marketing, advertising and media since 1994 in the Corporate Communication Department of the University of Paris XIII and, since April 2010, has been giving a course in “urban communication” in the “Brand Strategy and Plurimedia Communication” vocational Master 2 programme at the CELSA school of information and communication science.

Albert Asséraf is a member of the Board of Directors, Chairman of the Outdoor Advertising College of CESP, Associate Professor in the Marketing, Advertising and Communications Department of the CELSA school of information and communication science, Chairman of Neuilly Nouveaux Médias and held the mandate of Chairman of Affimétrie, an audience metrics organization specializing in Outdoor Advertising media, for 2011.

He is also a member of JCDecaux’s France Management Committee.



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