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Albert Asséraf

Executive Vice-President, Strategy, Research & Marketing JCDecaux France

Albert Asséraf, 55, who holds a Master’s degree in Information Science and Technology, began his career in 1985 with Comecon, an outdoor advertising consultancy firm. He then moved to Carat Comecon Affichage where he was appointed Director of Research & Tools in 1990. In 1993, he became General Manager of Carat Expert Affichage.

From 2001 to 2004, he served as General Manager of Carat Expert Affichage et Médias Locaux and General Manager of Carat Local.

He has been Executive Vice-President, Strategy, Research & Marketing of JCDecaux France since 2004 and, since April 2010, Associate Professor in the Marketing, Advertising and Communications Department of the CELSA school of information and communication science.

Albert Asséraf is a member of the Boards of Directors of CESP and IREP, as well as Chairman of the Outdoor Advertising College of CESP.

He is a member of the French Executive Committee and the French Management Committee.



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