The success of JCDecaux within the outdoor advertising market has always been based upon an ambitious research and development policy and a unique capacity for innovation.
Recent product and service developments have confirmed this strategy such as, in particular, our self-service bicycle scheme, which has become a "must-have" worldwide. Cities, consultants and media have come to Paris from countries far and wide to try out Vélib’, the world’s biggest bicycle scheme.
With its new digital products, digital broadcasting and service screens, JCDecaux plays its role as City provider to the fullest and actively contributes to creating the city of tomorrow and to making the environment within transport infrastructures (airports, metros, etc.) more serviceable and harmonious for users.
Grouped together within the Research, Production and Operations Department, the Research and Development Department and the Design Department work together to develop new products. Quality, aesthetics, functionality and environmental performance are the main features of JCDecaux creations.
Our teams constantly strive to incorporate more innovative services into the equipment they develop, with their main focus being on integration of equipment into their environment, whether this is urban or indoor.
The portfolio included 854 patents and models, thus demonstrating our commitment to this policy, as well as the creative vitality and innovative power of our teams.