In order to satisfy the growing needs of cities, JCDecaux invests in research & development focused on “multi-functional” and “intelligent” street furniture. The Group has created an integrated design studio for this very purpose, comprised of 140 engineers and technicians responsible for developing new solutions designed to enhance urban development.
The success of JCDecaux within the outdoor advertising market has always been based upon an ambitious research and development policy and a unique capacity for innovation.
Recent product and service developments have confirmed this strategy such as, in particular, our self-service bicycle scheme, which has become a "must-have" worldwide. Cities, consultants
and media have come to Paris from countries far and wide to try out Vélib’, the world’s biggest bicycle scheme.
With its new digital products, digital broadcasting and service screens, JCDecaux plays its role as City provider to the fullest and actively contributes to creating the city of tomorrow and to making
the environment within transport infrastructures (airports, metros, etc.) more serviceable and harmonious for users.