Whereas citizens, like local councillors, have always been aware of the uses of street furniture, they have today become appreciative of its attractive design, its comfort, and the role it can adopt. It is a way of giving a city its identity and of improving daily life. JCDecaux has fully understood this, combining aesthetically pleasing designs with excellent services. One must also think in terms of permanency. With regard to design, every stroke of the pencil is important. If the result is a success, a piece of street furniture can become a sign of an era. It is in this very spirit that we realised together the new furniture for the Champs-Elysées, the tramway stations of Rouen, Strasbourg and Cologne.