Street furniture is regarded by all of its users as belonging to them, both in a visual and a true sense; and thus my focus has, above all, been cultural. My work for JCDecaux was an overview of what had been realised within the company since the 60's. It was not a question of making a new, more cleverly designed range, but of finding a new method of application, the true roots of street furniture - from the world of plants to all kinds of arborescent forms; from those painted by Guimard to those photographed by Blossfeldt; or from working along vertical lines as in the "Unending Kiosk" by Brancusi to those of gothic cathedrals. To stir the memories of those for whom the projects are intended is in itself a way of reaching them. In this sense, design takes on a new meaning; it is a gesture to others.