The transport advertising segment generates 27% of the total revenues of JCDecaux.
For the next four years (2005-2008), International Air Travel Association (IATA) predicts average annual growth in air traffic of 6%. This growth should be driven by the positive outlook for the world economy and the continued deregulation of the airline industry, which should make travelling by air even more accessible to the general public (lower prices).
Airport advertising
With a 30% share of the world airport advertising market and a portfolio of 145 concessions in international airports, including Roissy Charles-de-Gaulle and Orly in Paris, Heathrow and Gatwick in London, JFK and La Guardia in New York, Frankfurt airport and Shanghai, JCDecaux is the number one player worldwide in this market.
Transport advertising
JCDecaux manages advertising concessions in 300 railway transit systems such as the metros in Hong Kong, Singapore, Santiago in Chile, Barcelona, Rome, Bilbao, Vienna and Milan. The list of concessions also includes the Heathrow Express in London, the Eurostar and Eurotunnel terminals along with tramways, buses and trains in Germany, Australia, Austria, Italy, Spain, Hungary and Norway.