Street furniture generated 50% of 2007 revenues. For the past forty years, JCDecaux has proved that street furniture is capable of offering simultaneously, advertising effectiveness, aesthetic qualities and public service. Invented in 1964, the concept of street furniture was perceived to combine both public service and advertising, JCDecaux is now the leading player in this market with a total of 351,000 advertising panels in 40 countries.

 

JCDecaux has constantly sought to improve and to diversify its products: automatic outdoor toilets, multi-service columns (known as ‘Morris columns’), newspaper kiosks, citylight panels (street furniture displaying information), free-standing panels, combined public rubbish bins and recycling systems, public benches, streetlights, recycling bins for glass or batteries, etc.

 

The competitive advantage of the street furniture concept developed by JCDecaux resides chiefly in technological innovation, in the quality of design and maintenance. JCDecaux has made maintenance an absolute priority: more than 3,500 employees are responsible for keeping the Group’s street furniture in pristine condition.

JCDecaux street furniture french website : www.jcdecaux-mu.fr