Billboard advertising accounted for 23% of 2007 revenues. It is the largest segment of the outdoor advertising market.

 

JCDecaux considerably diversified its activity into billboard advertising in 1999 with the acquisition of Avenir, the outdoor advertising division of Havas. Following its partnership with Gewista (April 2001), JCDecaux became the European leader in billboards with 215,000 advertising panels in 28 countries.

 

By basing its action on the qualitative aspect of the display media, JCDecaux has revolutionized this market with flagship products such as new-generation scrolling panels known in France as ‘Vitrines’. More attractive, and less numerous, than traditional billboard systems, they produce a greater impact when placed on strategic sites, back-illumination and designed to blend harmoniously into the surrounding environment.