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Concept

Passers-by were mesmerised by fairies and fireworks display inside this customised Christmas column.
Freixenet magical Christmas showcase column with Christmas Fairies and Fireworks, JCDecaux Luthuania

In this brand-building campaign, Freixenet fully customised a column, turning it into a snow globe-like music box.

Freixenet magical Christmas showcase column with Christmas Fairies and Fireworks, JCDecaux Luthuania

Passers-by were mesmerised by the scene straight from  The Nutcracker of dancing ballerinas and fireworks display inside this customised Christmas column.

Impact

Freixenet magical Christmas showcase column with Christmas Fairies and Fireworks, JCDecaux Luthuania

Passers-by were taking photos and crossing the street to get a better look at the display. The simple yet clever structure combining light and mirrors created a stunning display, delighting all the passers-by during the festive time.

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