When Outdoor Tweets...

Twitter just released some impressive figures: there are now 500 million users of Twitter, or the equivalent of one in every 14 people living today, 12 accounts are registered each second. Twitter belongs to everyday life: when Beyoncé gave birth, there were a record 8,868 tweets per second about it and during the SuperBowl on average, 10,000 tweets were sent per second during the final three minutes. In line with this and always a step ahead, outdoor is already integrating Twitter into advertising campaigns. Europcar UK launched an interactive campaign with JCDecaux to advertise their new hire car delivery and collection service which allows consumers to  “save an hour in your day.” The outdoor creative featured one question “What would you do with your free hour?” and on the screen tweets answering the question could be seen such as "I’d use #myextrahour to lie down and digest this pizza and chips” . Another JCDecaux campaign using Twitter has recently been featured on this website:  it was for Valentine's day and the Dove brand. Commuters saw a different question each day on the large-format Transvision screen at Victoria station in London, inviting thoughts and reflections on the beautiful women in their lives. Visitors will be encouraged to text or tweet their responses, which will then be displayed on the screens for all to see. In the same spirit Sky also used outdoor to promote its service last year. Commuters planning their evening Sky TV viewing could have personalised recommendations tweeted live to Transvision digital billboards. The innovative campaign allows the public to engage directly with Sky using a #whatsonsky hashtag.     Stay tuned as JCDecaux is launching a social media "real-time" outdoor campaign using Facebook and Twitter for Eurostar on digital screens.  Pictures will be here next week!