Following the success of its first run in 2016, a second instalment of Viva Technology 2017 was held in Paris last month, bringing together 6,000 startups and 68,000 attendees from around the world. The event aims to bring together dynamic startups and established industry leaders and create an opportunity for them to share their most creative and advanced technological solutions for the future.
The Future of Urban TechFrom smart street furniture that provides city dwellers with useful local information to new developments in mobile connectivity, JCDecaux were proud to showcase the latest innovations from the lab, that exist to aid the urban environment and city dwellers
Solutions for BrandsNew developments in campaign management and delivery mean that urban audiences are seeing more relevant, engaging and memorable messaging than ever before. From SmartCONTENT to interactive experiences, JCDecaux focuses on developing brand solutions that help build audience engagement
GREEN Solutions for CitiesJCDecaux’s commitment to improving services for cities and to communities, pushes our engineers to develop the most relevant technological solutions in all products. At the VivaTech stand, JCDecaux showcased projects from innovative electric bikes to carbon neutral street furniture, as well as community projects such as integrated digital art installations
Creative environmentsThere is art in innovation! JCDecaux arranged special installations in collaboration with artists and digital creators allowing event participants to have a creative experience with digital art.
Visitors at the stand were invited to have a digital portrait made. A photo was taken and was instantly transformed digitally into a piece of art. They could also enjoy a little fame as their [Open]Portrait was displayed on the giant digital screen above the crowd. A printer on site also allowed participants to print out a copy of their custom portrait and take it home as a souvenir
A partnership with Paris 2024
Last but not least, JCDecaux were excited to promote our partnership with the Paris 2024 campaign and encourage attendees to participate in exclusive Olympics-themed activities; from meeting and getting tips from a professional athlete to the having fun playing games on the interactive digital screens.
As partner of Paris 2024 we arranged a treat for basketball fans. People could watch the basketball champion, and Paris 2024 ambassador Emmeline Ndongue shoot hoops at the event and then come and meet her in person at the JCDecaux stand.
Participants could play an Olympics-themed game on an interactive digital screen, and support Paris’ bid to host the Olympics in 2024. The game consisted of a race between two Olympic characters whom the gamers had help overcome obstacles during the race.