JCDecaux Innovate division creates bespoke outdoor solutions from conception to on-street reality. Our teams worldwide are dedicated to pushing the boundaries and challenging the conventions of Out-of-Home advertising by delivering outstanding and truly memorable campaigns.

By using JCDecaux Innovate, clients are able to optimise the impact of their campaigns and to maximise the engagement with their targeted audience. This year, we had more than 1,700 Innovate campaigns, running across over 35 markets within the JCDecaux Group.

Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign from IGP Decaux for Consorszio Olio Toscano was voted best Innovate Campaign of the Month for April 2014.

The Campaign

Consorszio Olio Toscano (a Tuscan company specializing olive oil) took over a tram in Milan, by offering passengers to try food, drinks and a variety of their products during their journey into Milan.

A tram journey with Olio Toscano and JCDecaux Italy

This fully wrapped tram, which included a bar and a host providing food and entertainment to the commuters, was available for 8 hours a day for 7 days. The campaign ran from the 7th April to the 14th April.