- The majority of business frequent flyers notice advertising but interestingly, 62% of them notice it in Airports most of the time - the highest in all media environments
- 60% think Airports are the most effective place to advertise international B2B brands
- Senior business travellers purchase more than the average person in all duty free categories (watches, jewellery, electronics, clothes, fragrances, beauty and alcohol)
- About 70% own tablets and 86% use apps. Over 1/3 access business news through links posted on social media websites (eg. Twitter). 71% have LinkedIN accounts, 64% are on Facebook and 39% are on Twitter.