Denmark was the first country in the world to introduce environmental laws, and since then the environment has been a major factor in the city’s construction. The city of Copenhagen aims to have a neutral carbon impact by 2025, and in its street furniture tender it has asked for several environmental measures, such as eco-design for the street furniture, the use of renewable energies, a reduction in the carbon emissions of maintenance vehicles, limited use of water, etc.

With this in mind, the Group has implemented broad environmental projects and concrete actions for Copenhagen. AFA JCDecaux has ISO-14001 certification in Denmark, and has set environmental targets with a view to reducing its environmental footprint to a maximum: a 49% reduction in the total energy consumption of street furniture in the city of Copenhagen, electric vehicles for the maintenance teams, including electrical bicycles for cleaning the furniture in the city centre. The maintenance will be by use of rainwater for washing and cleaning while some busshelters will have solarpanels installed to lower energy consumption.
 
We will establish a Sustainability Board with representation from the City, AFA JCDecaux and external moderators – to spot and integrate new innovations, materials and technologies to pursue Copenhagen's goal: becoming the world’s first CO2 neutral capital be 2025. Anders AxelsenManaging Director of AFA JCDecaux Denmark

In addition, materials that are environmentally robust and of high quality will be used, drivers will receive training in eco-driving, logistical routes will be optimised, maintenance products will be environmentally-friendly, etc.