The world is on the move with 1,138 million international tourists in 2014, according to the World Tourism Organisation
. This is a 5% increase across all regions, with the Americas enjoying the highest level of growth. Europe on the other hand, wins the top spot in terms of the number of international arrivals, visited by over half of the world’s tourists (588 million).
Source: The Moodie Report with World Tourism Organisation (UNWTO) figures
The outlook for 2015 is positive, influenced by declining oil prices, which will lower transport costs and lift purchasing power in oil importing economies. Most of these regions are forecast to benefit from a rise of between 3 to 5% in international arrivals in 2015.
As the number of international air passengers is forecast to continue to rise across all regions, new opportunities arise for brands to reach out in the airport environment and engage with an increasingly global and connected audience.
Guerlain, LVMH, JCDecaux Digital Display in Shanghai Airport
JCDecaux operates a network of 140 airports worldwide, including 10 of the top 20. This gives us the unique ability to reach this growing audience strategically across countries and continents, in both departure and arrival areas. Our ongoing proprietary airport research such as Airport Stories and The Global Shopper Study provide the insights necessary to understanding this valuable audience, enabling us to offer impactful brand communications via an array of tailored solutions.