Luxury jewellery brand Tiffany & Co was the launch partner for the newest four-sided high-definition digital structure at LAX airport. Benefiting from its strategic positioning at the centre of the new Tom Bradley International Terminal, Tiffany & Co achieved maximum impact for the launch of its new men’s timepiece collection. By owning the 72 feet tall Clock Tower, Tiffany & Co. currently reaches all departing passengers and dominates the terminal’s Great Hall.
Tiffany & Co, JCDecaux US, LAX Digital Clock Partnership
Meanwhile, across the Atlantic, another game-changing development took place, as Heathrow Airport and JCDecaux UK unveiled the brand new Towers @ T5
. The seven full-motion landscape screens in LHR Terminal 5 offer the largest digital airport opportunity in Europe. Each of the 7 screens (5 landside, 2 airside) measures 14m x 7m, totalling 686m² of digital offering. The screens reach 100% of the terminal’s departing and transferring passengers. JCDecaux UK is delighted to welcome Microsoft as the launch partner for this 686m² digital platform and to showcase the brand’s impactful new product, Microsoft Cloud
, which enables weather forecast company AccuWeather
to respond to 10 billion requests for crucial weather data every day.
Microsoft, JCDecaux Heathrow T5, Digital Towers Partnership Launch
These two latest large-scale developments show once more the strong evolution of OOH towards a whole new digital dimension. The endless possibilities brought to brands by the unique flexibility of digital are yet to be fully exploited. With these brand new partnerships, Tiffany & Co. and Microsoft confirm their positions of pioneers in the future of OOH advertising.