Eye on France: JCDecaux unveils its Digital Offer in the new Beaugrenelle mall

The city of lights recently widened its shopping offer, with the opening of the brand new Beaugrenelle shopping mall at the heart of the 15^th district, one of the most populated districts in Paris, close to the Eiffel Tower. The completely refurbished mall, which is forecast to attract over 18 million visitors per year, has chosen JCDecaux to operate its brand new digital advertising network for a period of 10 years starting in October 2013. A giant 17sqm screen and sixteen 70” screens are to be implemented at the strategic crossroads of the mall. This will be the second digital network to be implemented in a French mall, following the So Ouest mall in Levallois.