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One of the largest product categories using outdoor is Media and Entertainment (Outdoor Media Center). Outdoor is a good channel of communication, especially for entertainment clients for three main reasons: 1) OOH advertising is a very visual media which fits perfectly with the entertainment campaigns.
2) Outdoor is a media that reaches people "on the move", which means at a moment during which they make decisions regarding their spare time.

 

3) Outdoor advertising is today evolving and integrating more and more technology which allows even more creative use of the medium for entertainment advertisers.

JCDecaux is pioneering the OOH entertainment sector with more and more technologically innovative creations. For more information, or to book a campaign, contact antoine.letertre@jcdecaux.co.uk

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