KIABI, JCDecaux France: A Model Showcase
Location: Toulouse, Marseille, Metz, France
Duration: 4 days, 14/09/2016 – 17/09/2016
Format: Street Furniture
Creative Solution: showcase, special build, experiential
For the release of the Autumn/Winter collection, the French retail brand KIABI took showcasing to a whole new level. Working with JCDecaux France, KIABI transformed three bus shelters on the busiest shopping streets in Toulouse, Marseille and Metz into dressing rooms. The branded bus shelters featured a screen and a mysterious curtain. When the curtain pulled back, commuters and passers-by did not see a mannequin or hanging clothes, but real-life people wearing KIABI’s latest collection. The models joked and interacted with passers-by and asked them to “like” their outfits by pressing the button on the front of the bus shelter.
The simple and playful concept together with strategic campaign placement, ensured high visibility, engagement and campaign recall. Many delighted shoppers shared photos on their social media accounts. The human touch and the opportunity to see the garments in real life made the campaign both entertaining and helpful for KIABI’s target audience.
Disclaimer: no models were harmed during this campaign!
PCFA, JCDecaux Australia: Barbecuing for a Good Cause
Advertiser: PCFA/The Big Aussie Barbie
Location: Sydney, Australia
Duration: 2 weeks, 30/08/2016 – 13/09/2016
Format: Street Furniture
Creative Solution: contactless payment, special build, responsive scent activation
Whaley, JCDecaux China: Creating Music in the Metro
Location: East Nanjing Road Metro Station, Shanghai, China
Duration: 5 weeks, 15/09/2016 – 20/10/2016
Creative Solution: electrostatic sensors, special lighting, responsive sound activation, QR, vinyl wrap
Whaley, the official sponsor of the reality talent show Sing! China, worked with STDecaux to promote their Youth Music Program. A custom-built seven-metre panel featured bright music-themed illustrations. Palm-shaped CTA’s invited passers-by to touch the panel. When they did so, the illustrations came to life and music was heard. Additional QR codes invited commuters to find out more about the program via mobile.
The secret of the campaign was electrostatic sensors on the reverse side of the panel, activated by touch. Once activated, the overhead projectors began to play the animations and integrated speakers played the music.
This eye-catching campaign was memorable thanks to the stand-out design and interactive play features. Making the most of the high footfall area within the metro station, Whaley succeeded in boosting the popularity of its Youth Music Program with this relevant and engaging creative.
Discover JCDecaux Creative Solutions
JCDecaux Creative Solutions pushes the boundaries and challenges the conventions of Out-of-Home advertising, transforming innovative concepts into on-street reality.
From special builds to harnessing the latest technologies such as virtual reality and dynamic content, Creative Solutions optimises campaigns across all Out-of-Home environments, including Roadside, Transport, Airport, and Retail.
With dedicated teams around the world, Creative Solutions creates unique opportunities for brands to grab attention, build a dialogue with their audiences and add excitement to the daily life of city dwellers.
Wish to find out more? Get in touch with our international team to find out the possibilities or discover how JCDecaux’s Creative Solutions add an extra dimension to campaigns to create a truly memorable impression on your audience.