Absolut Vodka Seeks Purity with JCDecaux in Paris

Since December 14th ABSOLUT Vodka has taken over one of Avenue de l’Opéra’s JCDecaux bus shelters in Paris, giving Parisians the chance to appreciate a poster of extreme purity. This unique poster, created from just one sheet of blank paper by artist Simon Schubert, embodies purity to the extreme. This creation was made without ink or chlorine, on 100 % cellulose paper, and formed only from folds revealed by a play on light and shadows.         References: internal sources