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Airport Passengers

Valuable

“An airport without ads would be horribly boring”

 

3 Hours: 
the average time an international traveller spends at hubs worldwide, often setting time aside especially for airport shopping. The airport experience is universally positive for the 6 billion passengers travelling around the world.
 

From C-Suite Execs to Tech Pioneers and Global Jet Setters, the airport audience contains a high concentration of key business decision-makers and influencers prepared to spend extra at the airport.
Airport advertising offers a unique chance to reach a valuable audience in a captive setting. Airport passengers are in an especially positive mindset and expect to experience exceptional brand communication.

Captivated

71%
of air travellers have more time to read advertising messages at the airport.
 

The special airport environment creates a uniquely positive consumer experience for travellers. When shopping at the airport they do not adhere to the same considerations such as need or price as they do in their day-to-day lives.

86%
believe airports are a good place for brand trials and sampling.

 

Positive

“If there were no ads, the airport would lose part of its creative edge.”

Airport advertising is considered to be part of the travel experience. It provides an opportunity for brands to entertain and engage with their audience at the moment when they openly welcome brand messaging.
Brands seen at the airport are considered to be international and prestigious, increasing brand perception and driving sales.
Airport advertising offers the choice and flexibility for the most appropriate message delivery. From interactive screens to sponsorships and experiential campaigns, brands can build true engagement and a deeper relationship with their audience.

JCDecaux Airports Stories is an international research project exploring the perceptions, expectations and desires of the Global Traveller to provide detailed insight into their airport experience around the world.

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